Neutralize brassy tones and enhance blonde luminosity with this sulfate-free toning shampoo. Infused with Olaplex's patented bond-building technology, it gently cleanses while strengthening hair structure and restoring shine. The purple-toned formula works to cool unwanted warmth in blonde, platinum, and silver hair, leaving strands silky, vibrant, and visibly healthier. Perfect for maintaining color-treated blonde between salon visits.
