L'Oreal Professionnel iNOA is a groundbreaking ammonia-free professional hair color that delivers rich, long-lasting results without compromise. Powered by an innovative Oil Delivery System (ODS), iNOA uses oil as its base instead of water, allowing color pigments to penetrate deeply into the hair shaft for superior coverage and vibrant dimension.

Shade 5.0 is a pure Light Brown tone that offers 100% grey coverage with a naturally luminous finish. The creamy, non-drip formula ensures precise and comfortable application, making it ideal for both professional stylists and confident at-home users.

With every application, iNOA conditions the hair from within, leaving it visibly healthier, softer, and shinier compared to conventional oxidative colors. The formula is free from ammonia, making it gentle on the scalp and significantly reducing the unpleasant odor typically associated with hair coloring.

Each 60ml tube provides sufficient coverage for shoulder-length to medium-length hair when mixed with the recommended iNOA developer. A must-have for anyone seeking salon-quality color performance with a caring, gentle touch.