Discover the perfect balance of light and cool with Wella Koleston Permanent Hair Color in shade 309/1 Special Light Ash Blonde. This sophisticated blonde delivers a luminous, ash-toned finish that neutralizes unwanted warmth while creating a naturally radiant look.

The Koleston Maxi 50ml formula is designed for those who appreciate the subtlety of ash tones combined with the brightness of light blonde. Whether you're maintaining your current shade or transitioning to a cooler blonde, this professional-grade color provides exceptional coverage and lasting vibrancy that keeps your hair looking salon-fresh.

The Art of Ash Blonde

Shade 309/1 is specially formulated to deliver a special light blonde base with ash undertones that counteract brassiness and yellow tones. It's the ideal choice for achieving that coveted cool-toned blonde that looks effortlessly chic and modern. The permanent formula ensures your color stays true and vibrant, maintaining its cool elegance through multiple washes.

Professional Excellence at Home

Wella Koleston has earned its reputation as a professional colorist favorite through decades of innovation and quality. The creamy texture applies smoothly and evenly, ensuring complete coverage without patchiness. Each 50ml tube provides ample product for medium-length hair, giving you the confidence of consistent, predictable results every time you color.

Important Note: This product requires a developer (sold separately). For optimal results, use Wella Welloxon Perfect developer mixed in a 1:1 ratio. A patch test is required 48 hours before application.