Discover the brilliance of ultra-light blonde with Wella Koleston Permanent Hair Color in shade 309/0 Lightest Blonde. This professional cream formula is designed to deliver stunning, luminous blonde results that rival the most exclusive salon treatments.

The 50ml Maxi size provides generous coverage for shoulder-length hair, ensuring complete saturation and even color distribution. Whether you're going platinum, refreshing your existing blonde, or covering grays with a light, radiant shade, Koleston's advanced permanent technology locks in color for weeks of vibrant, fade-resistant beauty.

The Lightest Blonde Difference

Shade 309/0 is Wella's lightest blonde offering—a pure, cool-toned platinum that creates maximum lift and brightness. It's the perfect choice for those seeking dramatic transformation or maintaining an icy, sophisticated blonde look. The creamy consistency glides through hair smoothly, making application effortless even for at-home colorists.

Trusted Professional Formula

For over 140 years, Wella has been the go-to brand for professional hairstylists worldwide. Koleston brings that same expertise to your home, with a permanent oxidative formula that penetrates deep into the hair shaft for thorough, long-lasting color. The result? Consistent, predictable blonde perfection every time.

Please Note: This product requires a developer (sold separately). For optimal results, mix with Wella Welloxon Perfect developer in a 1:1 ratio. A patch test is required 48 hours before use.